Final Project – Research Paper (5-6 pages)
- Your research will be used by Colonial Life Insurance Company to improve their recruiting for Entry Level Sales Associates:
- understand how their entry level Sales positions compare to other employment options for recent college grads,
- what are the pros and cons of their job
- Identify steps they should be taking to improve attraction, engagement and employee retention.
- Identify specific recommendations for:
- Job itself (work, training, compensation)
- Recruiting (where to find candidates)
- Messaging and Tactics (how to talk about the job opportunity)
- Paper will be structured like a Marketing plan and points will be allocated as follows:
- Current Situation Analysis (15 points)
- SWOT for Colonial Life (15 points)
- Competitive Benchmarking (20 points)
- Best Practices (20 points)
- Recommendations with Rationale (selling your thoughts) (30 points)
- Paper should be double spaced, sources should be clearly identified but no special formatting required
- Research should include public sources including media, job sites, etc and can also include your/your friends opinions and feedback
Colonial Life Links and Resources
- https://www.coloniallife.com/about/company
- https://www.coloniallife.com/about/careers/join-the-sales-team/sales-representatives
- https://colonial-life.jobs.net/en-US/page/why-1099
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