Successful Strategic Thinking Exercises will be three pages in length
Success Criteria: Include an analysis/summary of the situation and your finds.
Include an explanation of the applicable business concepts and explain how they apply to the situation and/or solutions.
Include and explanation of what you would do as the decision maker.
Below the surface-creating your personal brand.
Diane Keng shares the same passion for brand building as Star Fischer, the accountant portrayed in the opening story in Chapter 11. Diane is an 18-year-old freshman at Santa Clara University. Like many other young career focused adults, Diane understands she must establish her professional brand early in her career and continue to build it throughout her life.
Her personal manages two accounts on Facebook; one is personal and the other is professional. Her person account is strictly for family and friends, and her professional account is regularly updated with information about her tech start up called My Weboo.com, where she regularly posts information about women entrepreneurs and engineers. She says that people like to look up others on Facebook before they actually meet them in person, and once first impressions are made, they’re really tough to changes.
Your personal brand is derived from your core values. Personal brand development begins with self-management practices that help you create and strengthen relationship with other people. Early in his career, Jerry Seinfeld decided he would never use profanity in his comedy routines. This personal decision forced him to use more creativity, and he became a stronger comedian. Eff Bezos, founder of Amazon.com, recalls an early life experience that changed the way he viewed relationships. He made a comment to his grandmother that hurt her feelings. Later, his grandfather met with him privately and said, “You’ll learn, one day, that it’s much harder to be kind than clever.” This insight has helped Bezos in his professional life.
Developing a distinctive brand that will help you in your interactions with others may require making some changes in your life. To become distinctive, you must stand for something. What you stand for relate to your values. Thus, a strong personal brand is generally built from the inside out. But, to some extent, you can also decide what type of image you want these values to project. This may require changes in your manners, dress, voice quality, facial expression, posture, or behaviors that reflect your integrity.
Areas to include in your assignment:
1. Judith Sills, clinical psychologist who writes a column for psychology Today, says your brand is the professional in deity you create in the minds of others. What personal qualities will give you greater visibility, recognition, and acceptance in the labor market? These qualities should send the message, “Pick me; I’m special.” Be specific regarding the personal qualities that will give you greater visibility, recognition, and acceptance in the labor market.
What are some of the ways that you would like to develop your online presence? Summarize a brief action plan that describes the activities and steps you will put in place to build and promote your personal brand. Present ideas on how to develop a presence online as you develop your action plans. Resent ideas on how to develop a presence online as you develop your action plans.
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