In 1,000 words, complete the following:

1. Describe the cultural identity of a particular cultural group and how the culture’s identity is represented symbolically in the culture’s communication patterns, values, language, architecture, pastimes, art, relational roles, societal systems, behaviors, etc. (Comp 2.1 Interpret the meaning of symbols across cultures.).

2. Compare and contrast symbolic representations of a particular cultural group via media channels in that culture, in the U.S. media, and academic research findings.

3. Evaluate the role of mass media channels in intercultural communication. What impact do mass media have on intercultural perceptions and interactions?

4. Project must have a minimum of five scholarly sources.

Read “Cultural Competence: Why It Matters and How You Can Acquire It” by Lee & Liao in IESE Insight (2015).

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