Each student chooses an existing company (subject to instructor and facilitator approval) in the *same industry* as the team innovation project. The paper therefore reinforces an in-depth perspective into innovation learning within a specific industry, as well as the more general innovation principles imparted by the class. The paper should be in the range of 750-1000 words (no longer than 3-pages) maximum and should answer the following questions based on the research each student should do for the paper and also applying your own insights, experiences+perspectives where relevant:
(1) What are founding innovations for the existing company you have chosen?
(2) What are potential innovation directions in the existing company you have chosen as you think could be developed according to principles in The Innovators Method textbook?
(3) How can you apply an Innovation Capital and Innovation leadership perspective to the present or historic leadership of this company?
Each student should also provide at least 5 distinct (e.g. not just from the company website), credible (e.g. not a blog but a journalistic site with a reputation for accuracy and reliability), non-Wikipedia, clickable URL reference links in English. Use standard APA formatting for the paper and references. Provide a complete title page, use headers within your document to identify each question (and use any sub-headers as needed), use page numbers (it is required) and please be sure to spell-check and grammar-check your document.
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