To prepare our Voice Wars case discussion read the case carefully and prepare and upload your typed answers to the following questions:

1. Who is the best positioned firm in the Voice Wars? Weakest positioned? Consider Google, Apple and Amazon.

2. Is voice a winner-take-all or winner-take-most market? Why?

3. What should be Google’s strategy in voice? What is the business model? How is it different from Apple and Amazon?

 

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