1. Need to mention more on MediCorp.
While the paper addresses the products made by Stryker, there is one mention of MediCorp on p. 5 where it is stated that “The products offered by Medicorp Company have high demand in the market ventured”. It goes on to state that “The company procured Safe Air, a Swiss therapeutic gadget organization committed to the plan, improvement, and assembling of imaginative careful smoke departure arrangements.”, p. 5.
2. Need to work more on the market strategy
The following components of developing marketing strategy,
3. Analysis of the characteristics of the company’s potential customers in the new market and address the international cultural differences.
4. Need to mention who is MediCorp’s main competitors in hospital beds industry in Germany. You mention that “The company plans to apply various marketing strategies that will fiercely ouster the existing competitors with urgency”, p. 7 without mentioning who the competitors are.
5. Market and segment growth of hospital beds over the next three years in Germany.
6. Need to redo financial projections do not provide this information. The table on p. 11 showing Expenses, Advertising, Taxes and other fees, Acquiring and partitioning office, Working capital requirement,
7. Other expenses, Product design and development, the total outcome, is not supported with any source.
8. Where does MediCorp add value as a way of gaining a competitive edge?
9. Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to Germany, using Porter’s Value Chain analysis. Your discussion on p. 8 mentions Porter’s input/output model, Porter’s five forces and value chain in general terms without recommending the relocation of one or more activities from MediCorp’s value chain in the United States to Germany.
10. The legal business entity to market the products in the country You should discuss entry route for MediCorp in Germany, such as, exporting, licensing, joint ventures and foreign acquisitions and suggest which one would be the most suitable and why? The selection criteria for the entry strategy should also be explained. Your recommendation should include the selection criteria for the local partner. for example, the partner’s access to the market for hospital beds in Germany, financial resources, experience in manufacture or marketing of hospital beds, etc. Based on your selection criteria, you should recommend a partner.
11. asked you to prepare market share estimates for MediCorp’s hospital beds in Germany and revenue forecasts for the next three years. You should provide revenue projections for year 1, 2 and 3 based on number of units sold X average price per unit. Your statement that “Corporation projects to register a positive sales growth in the next three years, consistent with the industry profile” and Appendices 1, p. 14, do not address this requirement.
Strategy Implementation Plan using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective should be covered.
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