Business Strategy, Corporate Strategy and Functional Strategy –

As explained, your revised business case study will eventually become the first half of your final paper in this course.  In the meantime, we continue to scale up your final paper quite a bit more though this writing assignment, which will eventually be used as the Strategic Alternatives and Recommended Strategy section at the beginning of the second half of your final paper (refer to Appendix 1.A).

For this writing, follow the logical outline below to build your solution to your business case study by identifying possible strategic alternatives in different business categories and making specific recommendations to solve your business case study.  Note that you are not writing about what the company has actually done in the past or is doing currently, but you are writing about theoretical options, the advantages and disadvantages to those options, and then recommending the best choices from among those options.

Choose several business and corporate strategies to write about and then make your logical recommendations based on your analysis of those possibilities.  After that, write about several possible supporting functional strategies that could possibly support your recommended business/corporate strategies, and finally indicate your recommended one or two functional strategies that BEST support your main strategy recommendations.

From the strategies described in chapters 6, 7 and 8, write a short paper (approximately 4 pages + cover page and references page for a total of 6 pages) this week that accomplishes the following things.

 

First half of your paper (approximately 1½ – 2 pages):

 

  1. Business & Corporate Strategy Alternatives

First, identify at least 4 total business and/or corporate strategies from chapters 6-7 that the business could possibly follow to address the problem(s) in your business case study and explain the benefits and disadvantages of each option.  Do not say the company “should” follow any of these yet in this first part….just present the options and the benefits and disadvantages of each option.  Be sure to make logical connections to your business case study (e.g., do not present a business strategy to solve a problem that was not even mentioned in your business case study unless you rewrite your business case study to include that problem in your final paper)

 

Chapter 6 provides the following Business Competitive and Cooperative Strategy options for consideration:

 

  • Competitive
    1. Cost Leadership
    2. Differentiation
    3. Cost Focus
    4. Differentiation Focus
  • Cooperative
    1. Collusion,
    2. Strategic Alliance
    3. Joint Venture
    4. Licensing Arrangement
    5. Value-chain Partnership

 

Chapter 7 provides the following Corporate Strategy options for consideration:

 

  • Directional
    1. Growth (concentration or diversification – several options in each category
    2. Stability (pause/proceed with caution, no change, and profit)
    3. Retrenchment (turnaround, captive company, sell-out/divestment, bankruptcy/liquidation)
  • Portfolio Analysis
  • Corporate Parenting

 

  1. Recommended Business/Corporate Strategies from Among the Alternatives

Second, from among what you write are at least 4 possible business and corporate strategy options above, identify which one or two of those business and corporate strategies the company SHOULD follow.  Explain why those high-level strategies are the best for the company to implement if it wants to solve the problems in your case study.  Be sure to make logical connection to the issues in your business case study.  This is your recommendation for business and/or corporate strategies for the company to follow to solve its problems or critical opportunities.

 

 

Second half of your paper (approximately 1½ – 2 pages):

 

  1. Functional Strategy Alternatives

To support the business and/or corporate strategies you recommend (only your recommended one or two, not all the possible ones), identify at least 3 functional strategy options that the business could possibly follow to reinforce the business and/or corporate strategies you have just recommended.  Briefly explain the benefits and disadvantages of each option but do not identify which of those options you are recommending yet.  Do not say the company “should” follow any of these yet….just present the options and the benefits and disadvantages of each option.

 

Chapter 8 provided the following Functional Strategy options for consideration:

 

  • Marketing
  • Financial
  • Research & Development
  • Operations
  • Purchasing
  • Logistics
  • Human Resources
  • Information Technology
  • Sourcing

 

 

  1. Recommended Functional Strategy from Among the Alternatives

Finally, state which ONE of those functional strategy options you wrote about the company is the most critical in accomplishing your recommended (not all the alternatives) business/corporate strategies.  This is your recommendation for the best functional strategy for the company to follow to support your recommended business/corporate strategies in order to solve its problems or critical opportunities.

 

Summary Paragraph (one paragraph):

In your conclusion, summarize why those particular 1-2 business/corporate strategies are recommended and why that 1 most important recommended functional strategy is critical in solving your business case study.

 

 

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