You are going to prepare a business plan for your specific field/business. The Table of Contents might look like: Executive Summary Business/Industry Overview Market Analysis and Competition Sales and Marketing Plan Ownership and Management Goals – Operating Plan Financial Plan Since this is an accounting class I’d expect that the main section would be the operating and financial plan. Spend most of your time and effort here. It should include things we are learning in this class:
A discussion about costs (direct, indirect, variable, etc.) Job costing or product costing CVP Analysis Budgets and performance planning Performance Measurement Rubric Business Plan Rubric Business Plan Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeExecutive Summary Summary of business, analysis, and conclusions One page in length 2.0 pts Excellent Summary generated excitement, was brief, provided an overview, and outlined main points. 1.0 pts Good Summary was brief, provided an overview, and outlined main points. 0.5 pts Fair Summary was brief, provided an overview, and outlined some main points. 0.0 pts Inadequate Summary was brief and provided only an overview OR an outline of main points. 2.0 pts This criterion is linked to a Learning OutcomeProduct Plan What are you making or what service are you selling. 4.0 pts Excellent Description of the product or service, its unique features was highly effective and detailed. 3.0 pts Good Description of the product or service, and its unique features was effective and detailed. 2.0 pts Fair Description or the product or service, and its unique features were provided, but without sufficient detail. 1.0 pts Inadequate Description product or service was provided, but unique features were not. 4.0 pts
This criterion is linked to a Learning OutcomeSWOT Analysis of Analysis of our Choosing 4.0 pts Excellent Analysis identified and described the strengths, weaknesses, opportunities, and challenges. Personal and business strengths and weaknesses were considered. 3.0 pts Good Analysis identified the strengths, weaknesses, opportunities, and challenges. Personal and business strengths and weaknesses were considered. 2.0 pts Fair Analysis identified the strengths, weaknesses, opportunities, and challenges. 1.0 pts Inadequate Analysis failed to address at least on aspect of SWOT. 4.0 pts This criterion is linked to a Learning OutcomeManagement and/or organization 2.0 pts Excellent Member(s) of management team were identified, and their qualifications and experiences described in a way that led credibility to the business. 1.0 pts Good Member(s) of management team were identified, and their qualifications and experiences described. 0.5 pts Fair Member(s) of management team were identified, and some their qualifications and experiences listed, but not described. 0.0 pts Inadequate Members of management team were identified, but their qualifications and experiences were not included. 2.0 pts This criterion is linked to a Learning OutcomeIndustry and Market Analysis 3.0 pts Excellent Analysis identified and described target consumer and competitors, as well as industry and/or product outlook. 2.0 pts Good Analysis identified and described target consumer and competitors. 1.0 pts Fair Analysis identified target consumer and competitors. 0.0 pts Inadequate Analysis failed to provide at least one aspect of required information. 3.0 pts This criterion is linked to a Learning OutcomeMarketing Plan Desired company and/or product image was described. Advertisement methods were described and appropriate for product. 3.0 pts Excellent Analysis identified and described target consumer and competitors, as well as industry and/or product outlook. 2.0 pts Good Desired image was described. Some advertisement methods were described and appropriate for product. 1.0 pts Fair Some advertisement methods were described and appropriate for product. Desired image was not discussed. 0.0 pts Inadequate Advertisement methods provided weren’t described and/or were inappropriate for product. Image wasn’t discussed. 3.0 pts This criterion is linked to a Learning OutcomeFinancial Plan 7.0 pts Excellent Possible financing sources were identified and business financial outlook was described in detail. 5.0 pts Good Possible financing sources were identified and business financial outlook was described. 3.0 pts Fair Possible financing sources were identified and business financial outlook was mentioned. 1.0 pts Inadequate Section failed to identify at least one aspect of required information. 7.0 pts This criterion is linked to a Learning OutcomeDetail 3.0 pts Excellent Plan was presented in great detail and it was consistently obvious there was great thought behind it. 2.0 pts Good Plan was generally presented in great detail and appeared to have great thought behind it. 1.0 pts Fair Business plan was presented in some detail with some thought behind it. 0.0 pts Inadequate Business plan was somewhat lacking in detail and seemed to lack much thought behind it. 3.0 pts This criterion is linked to a Learning OutcomeProfessionalism 2.0 pts Excellent Plan had no spelling or grammatical errors. 1.0 pts Good Plan had few spelling or grammatical errors. 0.5 pts Fair Plan was disorganized and had some spelling or grammatical errors. 0.0 pts Inadequate Plan was disorganized and/or had many spelling or grammatical errors. 2.0 pts This criterion is linked to a Learning OutcomeOverall Quality Professors evaluation 10.0 pts Excellent Plan was in top 10% of submissions. 6.0 pts Good Plan was at or above average quality level. 3.0 pts Fair Plan was below average as compared to peers. 1.0 pts Inadequate Plan was significantly below college level quality 10.0 pts Total Points: 40.0
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