1. How well is the Wells Fargo Banking Company strategy working?
2. What are Wells Fargo competitively important resources and capabilities? Do the company’s resources and capabilities have sufficient competitive power to give it a sustainable advantage over competitors?
3. Are Wells Fargo cost structure and customer value proposition competitive?
4. Is Wells Fargo competitively stronger or weaker than key rivals?
5. What strategic issues and problems merit front-burner managerial attention?
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