Description
After shopping at a grocery store, select three products that you have purchased and apply the ATO model to each of them. 2. Describe the three products and your description of the ATO model. 3. Answer the following questions based on your application of the ATO model. a. Does the model accurately describe your attitude toward each of the products? b. Why, or why not? 4. Finally, outline what you learned from this activity. You can just choose from anything you have purchased from a store in past! https://bbamantra.com/attitude-consumer-behaviour-ato-model/#:~:text=The%20ATO%20Model%20measures%20the,various%20product%20or%20brand%20attributes.
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