How important is it for social media companies to ensure that they are ethically compliant, when managing, distributing and storing consumer data. Please support your answer with reference to x 2 industry types (private sector and public / charity based) and underpin with theory.
Using the AIDA model, identify and discuss the 4 main components of the model and their specific relevance when designing a digital marketing message or advertisement campaign. Your answer should be supported with reference to at least one key organisation and underpinned with related theory.
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