Part 1:
Please review the case study provided on page 67 of the textbook “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” and answer the followings:
- Can any firm beat Amazon in the marketplace for retailers?
- If yes, how can they do it in regards to competing with Amazon?
- If not, why not? Please justify your argument by providing the peer-reviewed sources.
- Please evaluate the formidability/competitiveness of Google and Amazon.
- Assess Amazon’s major strengths and weaknesses and provide your understanding of Amazon’s compatibility.
- Research about www.Jet.com as a potential competitor for Amazon and explain your analysis/conclusion.
Part 2:
- What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how?
- Why is this relationship important?
Part 3:
Will you please read the mini case on the page 134 and answer the following questions:
Define differentiation strategy
Is Hain Celestial implementing the differentiation strategy?
oProvide examples of the competitive dimensions on which this firm focuses while implementing its differentiation strategy.
oOn what environmental trends did Hain Celestial base its business-level strategy?
oWhat environmental trends could have a negative effect on this firm’s strategy in the future? Why?
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