Compare and contrast customized services and syndicated research services firms.
2 Answer the following question in a few sentences (bullet points not allowed):
Discuss two differences between a management decision problem and a marketing research problem.
3 Answer the following questions in a few sentences (bullet points not allowed):
(a) Why is nonresponse error a problem in surveys?
(b) Discuss two ways of reducing non-response bias and improving response rates.
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