Discuss what types of media you can use within a campaign for the brand Smart Sweets (i.e., network and cable TV, radio, print, outdoor, etc.) Justify in terms of how they support your ad objectives.

Develop an ad budget based on the objective and task method (estimate the amount you will allocate to ad media, production, research, etc.). Discuss what percentages of the budget you are allocating to the various media categories that your agency will be using in the campaign.

Put your media plan in a table with months and weeks as the top heading (Jan.-Dec.) and the chosen media listed as a column on the left.


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