By the end of this week, you will submit your formal Senior Capstone Project Proposal memo to your instructor. In it, you must identify and present an analysis of the prospective audience for your project. A thorough understanding of your audience requires research and careful thought, but the results will help focus and direct the work you do to prepare your project. This discussion topic is designed to help you prepare your audience analysis for your project proposal.
DELIVERABLE
Research, develop and present information in response to this discussion prompt that addresses the three main questions about the prospective audience for your senior capstone project.
CONTEXT
All of the senior capstone projects will have a primary audience; many of them will have a secondary and even tertiary audiences. A primary audience is one composed of the main readers or users of your document/project. Secondary or tertiary audiences may read or experience your project in some way, but they are not your main readers and they will probably not influence your research in quite the same way as your primary audience.
The speechwriters among you (Option 3) will have primary audiences that depend upon their purposes and the venues at which they are given.
(Im doing an excutive speech on Epilepsy my idea is attached)
STEPS
For this discussion topic, please answer the following three questions in as much detail as you can. Remember, when youre working on a discussion question in this class, you are working on the first draft of material for use in one of your projects in this class; in this case, your senior capstone project.
Begin by telling us the project option that youre considering and your proposed research topic or question. (Please get in the habit of providing this information for every discussion question involving the senior projects.) Then answer these three questions:
1. Identity: Who is your audience? ( you can select a target audience)
Identify the main readers or users of your senior project in as much detail as you can. Do your research! Include demographic information. What do they already know about this topic? How do they already feel about this topic?
2. Breadth and depth: What questions will your audience need answered in your research?
Make a list of the questions and concerns that your audience will have about your topic. This may include some definitional questions (e.g. What is X?) as well as other concerns (e.g. How will these pesticides affect a womans health?) You will use these questions to help you decide the scope of your project the boundaries on what youll research, which you must list in the scope section of your research proposal.
3. Strategy: What sorts of persuasive strategies may be effective with this audience?
Describe how knowing who your audience is will affect your own choices of persuasive strategies. For example, if most of your readers are ignorant about your topic, you will have to spend a lot of time explaining things to them. If you think that most of your readers will be suspicious or wary of your position, you will have to explain it to them in ways that are not threatening. If there are political concerns that will direct your research, you can talk about that here. What sort of evidence will be most convincing to this audience? (e.g. facts and statistics, expert testimony, etc). You may not have a detailed idea about your strategic approach to the project, but this is the place to begin to think about strategy and audience needs.
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