Week 6 Assignment – Principles and Concepts of Marketing
In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below.
Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure.
At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment. Your grade will be based on answer quality, logic and organization, and language and writing skills.
Download the following:
Week 6 Assignment Sample [PPTX] to see an example of a completed assignment.
Week 6 Assignment: Principles and Concepts of Marketing Template [PPTX] to your computer and Save As, using the following identifier: LastName_FirstName_Week6_Assignment.
Select one of the following marketing failures:
The Rise and Fall of Circuit City [PDF]. Circuit City was the “go to” place for all our technological needs. Over the years, Circuit City built itself into 1,520 stores in the United States and Canada and 46,000 workers. Competitors popped up, such as Minnesota-based Best Buy and discount club stores such as Costco. As a result of many failures, Circuit City is no longer in business. Sometime during the 1990s, Circuit City lost its way:
It dumped sales of popular appliances.
It let a lot of talented management go to its spinoff store chain, CarMax.
It expanded stores until they became too impersonal and too large.
It became merely reactive and not innovative as Best Buy took off.
It had too many stores in bad locations.
It stopped paying commissions to its sales force and then fired 3,400 of its most experienced salespeople in an attempt to save money.
There was a lot of leadership turnover.
Its commercial credit became tight.
Complete the PowerPoint Presentation template containing a minimum of four slides, discussing your chosen marketing failure.
Save your document as MKT100_LastName_FirstName_Week6_Assignment (example: MKT100_Doe_John_Week6_Assignment).
Submit the completed template by clicking the title to this assignment.


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