Answer the following questions.1. What different social media platforms are you active on? Are you equally active among all of them or are you on some of them more than others?
2. What purpose does social media serve in your life? What do you use it for the most? Are there distinctions between different platforms?
3. How has social media impacted your consumer behavior? Have you ever bought anything as a result of exposure to an ad on social media? Have you ever seen a recommendation from a friend on social media that lead to a purchase? How impactful is social media compared to other promotional methods when it comes to influencing you?
4. Is social media as we know it here to stay? If not what changes do you anticipate, and how long will it take for social media to change significantly?
5. What specific advice would you give marketers looking to use social media to influence people within your age group?
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