Here are the questions you should answer:
What does TRSB hope to accomplish by using social media? Outline TRSB’s main objectives for social media marketing.
Based on the objectives above, TRSB will need to craft a set of messages that are targeted to the various social media channels. What are some things that the company might want to convey with these messages?
For each of the objectives above, TRSB will need to define and measure success. What specific metrics should the company track to achieve this goal?
Take a good look at TRSB’s web presence. Perform a set of searches on search engines for terms that are related to TRSB’s business and see which of the company’s content shows up in the results. Simultaneously, look at the company’s competitors’ web presence. How good is TRSB’s web presence as compared to its competitors? What are some things you would do to improve the situation?
Do a similar exercise as in question 4 on TRSB’s Facebook, Twitter, and LinkedIn presence. How is it faring against competition, particularly on LinkedIn? What suggestions would you have for the company to improve its marketing on LinkedIn?
Take a close look at Exhibit 3 from the TRSB case study (reproduced below):
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