and will give you a sense of how the change in a single variable impacts revenue market share etc. (use the Dashboard and the financial statements to determine this). For example if I leave all variables unchanged in Year 1 (price = $240; Game titles to subsidize = 3 and Royalties = 15%) my market share becomes 69% at the end of Year 1 (and my net profit is $48.0M). In contrast if I reduce the console price to $230 my market share becomes 71% at the end of Year 1 (and my net profit is $33.6M). Importantly if I increase my console price to $330 my market share at the end of Year 1 is 58%; however my net profit is $140.8M!

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