Read the sections in Chapter Three of the book titled How to Develop Your Personal Brand and How to Create Your Personal Brand. Then select any company in any industry (business sports entertainment etc.). Explain the companys brand: A. What is right about the company (explain 1-2 positives about the firm) and then explain how these 1-2 positive attributes relates to your personal brand; B. What is wrong with the company (explain 1-2 problems with the company) and how these 1-2 negatives relate to your personal brand; C. Explain how HR professionals should fix the companys problems and also explain what you will do to improve those same problems within yourself.
