In this assignment you will draw from a consumption scenario / consumer experience of your own choice that holds personal significance for you and you will write a critical reflective essay in the form of a personal story in which you will critically examine and explore your own behaviour as a consumer. In this story you will draw from relevant and appropriate theoretical concepts across disciplinary perspectives to explain your behaviour critically analyse and evaluate such behaviour against these perspectives and you will use these insights to comment on the practical implications for contemporary marketing and business management practices.
