questionThen using the GE/McKinsey Matrix decide whether your client should pursue a “Grow” or a “Hold” strategy. Because you already know that your client’s business strength is “strong

or a “Hold” (a more passive) strategy. Your client has engaged you to do some research on the industry (use IBISWorld and other current publications in the library). In IBIS be sure to review the sections: “Industry Questions” and “Industry Issues” in addition to other key information and industry data. Assess the opportunities and threats facing the company and determine the relative attractiveness of the industry as a whole. Then using the GE/McKinsey Matrix decide whether your client should pursue a “Grow” or a “Hold” strategy. Because you already know that your client’s business strength is “strong ” your task is to determine the attractiveness of the industry/market.