Here is the proposal part that my professor approved:
Our group will be focusing on Canada Goose. Currently, Canada Goose’s revenue has been impacted because of people boycotting them due to their use of animal products. Our group will be focusing on the ethical challenges Canada Goose face. Our goal is to use ethical branding to change up people’s opinions of Canada Goose, creating a new brand that is truthful and environmentally friendly.Also due to the Covid-19 pandemic, Canada Goose must close all their store in the Asia area and that cost them a lot of sales, we will also be looking into increase the online sale of Canada Goose by using marketing method such as advertising on social platform, boost up the social presence.
video link https://mediaspace.carleton.ca/media/1_9f1k2qqi
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