| Assessed Coursework Outline
The marking criteria can be found on page 5.
Each student is required to submit one report, not exceeding 4,500 words, based upon the student’s research and discussion. The report should contain a description of the chosen company, and the products and services it has decided to sell internationally. The chosen host country must be one from the peer poster presentations, and the selected foreign market entry method for this country must be clearly stated and justified. See further details below.
Each student is required to: Research, prepare and present how global trends shape the strategy and organizational structure of firms In order to fulfil the report requirements, the students must select: · A firm as a “case study” that they wish to assess. The firm can be of any kind and headquartered anywhere in the world, provided that the firm is real. · One of the global trends discussed in class. The student must · Describe the current firm’s strategy and organization · Describe how both the firm’s strategy and organization are affected by the chosen current mega trend, and explain why. The analysis should be fully justified in terms of why these trends should apply to the firm and its products/ services; what are the expected changes of the company strategy (if any) and organizational structure (if any). Please discuss this with the module leader if you are in any doubt. The final strategy and organizational structure will depend very much upon the firm, the product or service, the foreign market served and the rationale for any step-change. However, your plan should include:
A brief description of the chosen firm and its products / services: The student must provide some background information about the firm, its products, value proposition, etc. The company overview can be presented using whatever frameworks you have learnt from this module and from other modules to describe the company. The student is encouraged to think about the trends of the industry the firm operates in, and how these are linked to the present product/service offering. A critical element that the student must include is how and why the firm has the resources to engage with the proposed changes.
The current status a. Firms strategy The student is expected to apply the Bartlett & Ghoshal Model of international strategy to the chosen firm. The student should assess how the model fits the strategy adopted by the firm. b. Organizational structure The student is expected to analyse the organizational structure of the firm (e.g. global product structure). The student should discuss how the organization structure fits with the firm’s international strategy.
The future status The student should describe the key elements of the chosen global trend and how this global trend affects the current status of the firm and how the firm should adapt/ evolve. a. Firm strategy The student should discuss how the chosen global trend affects (or to what extent) the firm international strategy. b. Organizational structure The student should discuss how the chosen global trend affects (or to what extent) the firm’s organizational structure. In class, we have discussed how the organizational structure changes over time based on the inputs of the external environment. What changes does the current organizational structure need to undergo in order to respond to the pressures from the global trends?
Theory, data and information In preparing your report, it is expected that the student will use academic sources and provide a theoretical framework. The student should use information in the public domain, such as up-to-date country profiles, market intelligence reports, peer poster presentations, and company information (for example, published material, electronic databases and the world-wide-web) to provide grounding for the suggested choices. The student is not expected to obtain confidential information from any particular company or organisation, but an effort to collect primary data is often rewarded. The student must include a theoretical framework among those seen during their course to justify his/her choice. Example of frameworks are Dunning Eclectic paradigm, Upsala model, LLL theory etc. If the student wishes to use a different framework, he/she should consult the module leader in advance.
Recommendations The student should provide a clear recommendation of the optimal strategy and changes to organizational structure. The student should clearly summarise his/her recommendations. He/she might also discuss the limitations to the work and the type of information the company would need in reality to make an informed decision.
In short… The student needs to propose a sound analysis of how a current global trend affects a company strategy and structure, drawing upon theory and good quality information. |
Assignments should be a maximum of 4,500 words in length.
LUBS 3805 INTERNATIONAL BUSINESS MANAGEMENT
Report Marking Guidelines
The report will be marked with the following (and with particular attention to*) in mind:
|
Assessment Criteria |
70+ | 60-69 | 50-59 | 40-49 | |
| 1 | Content Development 1
Choice of firm, product or service
|
Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work. | Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. | Uses appropriate and relevant content to develop and explore ideas through most of the work. | Uses appropriate and relevant content to develop simple ideas in some parts of the work. |
| 2* | Content Development 2
Analysis of the trend
|
Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work. | Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. | Uses appropriate and relevant content to develop and explore ideas through most of the work. | Uses appropriate and relevant content to develop simple ideas in some parts of the work. |
| 3* | Content Development 3
Assessment of how the trend affects the firm |
Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work. | Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. | Uses appropriate and relevant content to develop and explore ideas through most of the work. | Uses appropriate and relevant content to develop simple ideas in some parts of the work. |
| 4* | Existing Knowledge, Research, and/or Views
Effective use of analytical frameworks, tools and models & Use and application of relevant academic literature
|
Synthesizes in-depth information from relevant sources representing various points of view/approaches.
All elements of theoretical framework are skillfully developed. Appropriate methodology or theoretical frameworks may be synthesized from across disciplines or from relevant sub-disciplines. |
Presents in-depth information from relevant sources representing various points of view/approaches.
Critical elements of the theoretical framework are appropriately developed, however, more subtle elements are ignored or unaccounted for.
|
Presents information from relevant sources representing limited points of view/approaches.
Critical elements of the theoretical framework are missing, incorrectly developed, or unfocused. |
Presents information from irrelevant sources representing limited points of view/approaches.
Inquiry design demonstrates a misunderstanding of the theoretical framework. |
| 5* | Conclusions and related outcomes
Implications, consequences, clarity and feasibility of recommendations |
Conclusions and related outcomes (consequences and implications) are logical and reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order. | Conclusion is logically tied to a range of information, including opposing viewpoints; related outcomes (consequences and implications) are identified clearly. | Conclusion is logically tied to information (because information is chosen to fit the desired conclusion); some related outcomes (consequences and implications) are identified clearly. | Conclusion is inconsistently tied to some of the information discussed; related outcomes (consequences and implications) are oversimplified. |
| 6* | Sources
Quality and usefulness of data gathered
|
Information is taken from source(s) with enough interpretation/evaluation to develop a comprehensive analysis or synthesis.
Viewpoints of experts are questioned thoroughly. |
Information is taken from source(s) with enough interpretation/evaluation to develop a coherent analysis or synthesis.
Viewpoints of experts are subject to questioning. |
Information is taken from source(s) with some interpretation/evaluation, but not enough to develop a coherent analysis or synthesis.
Viewpoints of experts are taken as mostly fact, with little questioning. |
Information is taken from source(s) without any interpretation/evaluation.
Viewpoints of experts are taken as fact, without question. |
| 7 | Control of Syntax and Mechanics
Presentation of report (including writing style, grammar, use of graphics and tables) |
Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free. | Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. | Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. | Uses language that sometimes impedes meaning because of errors in usage. |
| 8 | Genre and Disciplinary Conventions
Appropriate use of a scholarly referencing method and quality of bibliography
|
Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices | Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices | Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation | Attempts to use a consistent system for basic organization and presentation. |
END
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