critically evaluate Oktoberfest’s impact (Economic, Social, Environmental) and its implication for Hospitality and will highlight possible future opportunities.
1. Event description (History, key data)
2. Economic impact (direct (i.e. sales), indirect i.e.
STR occupancy, ADR, etc.)
3. Social Impact (direct (i.e. community), indirect (i.e.
suppliers)
4. Environmental impact (direct (i.e. Event prep. &
staging, indirect (i.e. participants/spectators)
5.Conclusion
– Overall evaluation of the Event
– Future suggestions or opportunities available
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