Some organizational theorists would assert that an organizations culture cannot be managed in the truest sense of how one manages the processes and activities and things that exist within an organization. David Campbell (2000 p. 28) says that an organization is being constructed continuously on a daily even momentary [italics added] basis through individual interactions with others. The organization never settles into an entity or a thing that can be labelled and described because it is constantly changing or reinventing itself through the interactions going on within it. At the same time Campbell says that an organization does have a certain character to it such that like driving on the motorway not just anything goes (p. x).
